Archive for the ‘Live to the Max’ Category

Thursday, March 19th 2015

4 Critical Fitness Updates from ‘AtlasVille’ and…

As mentioned in the email. This is a super tight week as the kids are on Spring Break – and I’m in high demand here, which I LOVE…

So, here are the latest items I need to share with you:

1: Critical FDA Recalls
2: Big… BIG…. BBBIIIGGG… Thank you
3: Sweet Request
4: Preview of What’s Coming

1: Critical FDA Recalls

laced and tainted supplements

A – Weight loss/fat-burners being spiked with prescription drugs:

V6 coffee contains sibutramine

Bethel/Slim-k recall (tainted with sibutramine/Meridia)

Again – for anyone wanting a ‘helper’, while avoiding the dangerously laced rip-offs – then my #1 vote goes to Metabo-379 which is from our pals at BioTrust

B – This one is for men (or the man in your life).
It is specifically focused on the widespread scam of spiking weak “Male Enhancement” supplements with unregulated pharmaceuticals to give men the desired effect. Not only is this extremely devious, but it is incredibly dangerous.

From the FDA site:
“…Consumers may unknowingly take products laced with varying quantities of approved prescription drug ingredients, controlled substances…”

List of Tainted/Laced “Male Enhancement” Supplements

(On a side note – I will admit, some of the names at the link above did give me a few good laughs… Yes, my sense of humor is almost always on…lol.)

If you’re a man – or want to help give your man a “natural boost” while avoiding some of the dangerously laced items flooding the market – then give this natural & 3rd-party certified herbal combo a try.

Knock on ‘wood’, I don’t have the need for any ‘enhancement’ as everything is functioning at full capacity for me, so I can’t give any first-hand feedback on the K-20 for Men

2: Big… BIG…. BBBIIIGGG… Thank YOU

Already up to 541 comments on the last blog post for input on the name/logo ideas for the new fitness studio. 541…Wow – Totally feeling the LOVE there!!! So – I send everyone who has commented a BIG THANK YOU! xo

3: A Sweet Request for You


In efforts of reaching out to more women on facebook, I’ve had to build a totally new website with a new theme. FB’s rules are pushing biz owners to increase the quality of their presence and the quality of the helpful info being shared. On that note – I’m working with a company which specializes in exactly that.

And here is the fb page:

The Healthy Skin Insider on Facebook

It just went live in the last few days and it would be great if you’d take a look and ‘LIKE’ the page if you actually do like what you see. The more ‘likes’ the better – as what we have planned for the next stages will build on those likes…

4: Preview of What’s Coming and How YOU Can Be a Part of It <<<===

LOTS of work is going into the creation of the fitness studio I’m aiming to have open by the holiday season. So many readers have already helped in tremendous ways by sharing their votes and thoughts on the name/logo topic… And I love the feel of having everyone involved in this massive project…

The idea came to me to see how many people would be willing to share their success story, based on using my methods of fitness, nutrition & mindset – to be featured as part of the launch of the new fitness studio – of course, also based on my methods.

I’m posting this here because I realized there are many people who “quietly” succeed in big ways by using my programs, BUT, haven’t felt their story is ‘significant’ enough to be worthy of sharing.

I’ll say it here: Each and every success story has the mighty potential to change, even transform, someone else’s life. So, don’t ever underestimate “your story”. You matter in the biggest way, whether you realize it or not, and you have the power to influence & inspire others to reach their own great potential.

The Ripple Effect by Joey Atlas

So I ask, if you’re interested in helping me make the world a healthier & better place – then just let me know in the comment box below – and I’ll reach out to you personally, via email, to learn more about your story and how we can present it to the world…

You’ll part be of “The Ripple Effect”... And it would be an honor to include you as part of ‘the BIG project’.

Any questions about the above? Please just post below :-)

Also – as things progress with fitness studio location #1, I’ll be sharing all the updates and ‘behind the scenes’ peeks right here on the blog… So stay tuned for what will continue to unfold as the weeks and months progress…

Your trainer for life,
Joey Atlas xo

Friday, March 6th 2015

Help Pick the Hot Logo for My New Fitness Studios

First, again, I want to thank EVERYONE for all the input on helping narrow down the choices of names for my new group fitness studios. So grateful for all the comments, thoughts and input… It means a LOT.

As of now – it seems that SCULPTABODY Fitness is the most popular. This doesn’t mean I’ll be dropping the other names… Because there will be room for those to brand seasonal programs and other sub-programs under the main brand. So if you chose one of the others – no worries as you may very well see it being used for something :-)

…So I’ve been running a logo design contest on an outsourcing website and I’ve had almost 500 hundred submissions. Here are the top choices, narrowed down…

I’d LOVE your vote on which you feel would be the best one to represent the brand. And if you feel very strongly that one of these isn’t it – and I should consider another direction, PLEASE let me hear you… I wouldn’t see it as conflict – but rather, as constructive/progressive communication :-)












Keep in mind NOTHING is set in stone (i.e. – the word ‘Academy’ will most likely be dropped) so there will likely be some slight enhancements to the final logo version.

Knowing me – and knowing my methods & mindset… Which of these truly resonates with you?

Just post your vote in the comment box below ( just use the number you see above the logo) and a little comment about “why” it’s your choice.

– Joey
psstay tuned as we’ll be working on slogans very soon – and I also have a few emails I need to send you in the next few days.

Tuesday, February 10th 2015

Help Me Name My New Fitness Training Studio

YOU are about to help me change the world – for the better…

See, by the end of this year (maybe even by late Summer) I plan to open the first of many unique fitness training studios based on my methods.

If you’ve been with me long enough, you already know I used to have a 1-on-1 training studio that I had to close down due to feeling “100% burnt out”. That challenging experience is what fueled me to start creating dvds and online programs, back in 2006, to reach people all over the world…

The online journey has been incredibly amazing and rewarding.

To know I’m reaching and helping people in every country is simply awesome. I’d have never thought my top program would be translated into 5 other languages at this point – but it is!!

The last 9 years have been an opportunity to think, envision and create. And with that, I’ve come full circle – ready to open a local studio again – based on a unique fitness methodology – and with the big-picture intent to have MANY of these locations all around the world (think “fitness franchise”).

It’s early stages right now – but many things are in motion behind the scenes – and as things progress, I will share EVERYTHING with you – right up to opening day – and beyond (videos, photos, etc…)

So, this takes me to the original purpose of this email… I would LOVE your input in helping me name the fitness studio.

So far – here are the 5 names I have come up with (so far). The key to these names are:

a – they are unique (words made up by combining 2 or more other words)
b – they are available (I was able to secure the .com domains for them)
c – they are trademark-able
d – they possess “branding-power”

1 – SculptaBody Fitness

I derived that one from “sculpt the body”.

2 – JuveBody Fitness

This one came from the idea of “rejuvenating the body” and/or “restoring youth (juve), anti-aging, etc.”

3 – BodyLiit Fitness

This one is based on one of the key ingredients in my method of training, which is: “Low-Intensity Interval Training” = Liit (OPPOSITE of the controversial HIIT approach, which is NOT realistic, or even necessary, for most people)

4 – LiitBody Fitness

Just a reverse of the word order above. A subtle difference, but a good one to consider :-) The neat thing about this “Liit” word is that is spawns some VERY catchy fitness slogans, such as: “Did you get Liit today?” “Time to get Liit.”, etc…

5 – LiitFit (or Liit Fit)

An even “tighter” variation. Could be a real winner :-)

Which One Do YOU Like?

Let’s keep this simple. If you like one of the above names, just post your choice below AND please share WHY you prefer one over the others.

ALSO – if you have your own unique idea – PLEASE DO share it below as well. I’m open to hearing all ideas :-)

And please feel free to share any other thoughts, comments or questions below. You know I LOVE hearing from you… I’ll be back online later to interact and answer any questions posted.


Your trainer for life,
- Joey Atlas

Wednesday, January 7th 2015

Unique Super-Power Fitness Coffee Recipe

Today I share with you my latest recipe for an nutrient-dense, power-packed “coffee”, loaded with vitamins, minerals, phytonutrients, fiber, antioxidants, full-spectrum proteins, EFA’s and a host of other critical elements that are VITAL for “Living to the Max”…

The reason why this is my mid-morning “meal” is simple:

It helps me get MAXIMUM nutrition into my body, while keeping me “light” on my toes.

See, I no longer eat ‘heavy’ during the day…

But I make sure what I do take-in is HIGH quality – and that it’s enjoyable. This is all aimed at optimizing my fitness & performance on a short-term basis – but also making daily nutritional “investments” for my long-term health, longevity and quality of life.

Snapshot of My Fitness Espresso-Zone.

Keeping in mind I’m making this one for myself – let me know if you notice anything funny in this photo (post in the comment below if you’ve picked up on it :-)

Joey's Super-Power Fitness Coffee Recipe

Joey’s Super-Power Fitness Coffee Recipe

Joey’s Super-Power Fitness Coffee Recipe

1Organic Almond Milk (unsweetened preferred) <= that is the brand I use. I order it by the case. The price is great and you can't beat delivery to your door :-)

2Organic Coconut Sugar <= that is the brand I've been using but I plan to try this one next.

3Organic Cacao Powder

4 – 2-3 shots Organic Espresso <= pound for pound and sip for sip this is one of my all time favorites. (I buy whole-bean, as my machines do the grinding).

5Organic Stevia Powder <= again, pound for pound, dollar for dollar, this is one of my all time top picks

6Organic Super-Greens Powder

7Organic Plant-Based Protein Powder (Chocolate) …and this is the link to Vanilla for anyone who prefers this flavor.
(for those who may be sensitive to plant-based proteins – a good whey blend protein powder option is this one )

Here are the Action Steps to Make This Powerful Java Re-Juvenator

1 – Pour about 4oz almond milk into mug (first pre-heat/warm-up on stove if you wish)
2 – Add 1 TBsp of each: cacao, protein, greens, coconut sugar
3 – Add 1 Tsp of stevia
4 – Stir briskly then place under magical espresso maker
5 – pump out 2-3 shots of max-strength espresso directly into mug mixture above
6 – Stir until mixture is mixed right
7 – add a few more oz. of warmed almond milk to create desired volume & taste
8 – ENJOY……….

IMPORTANT NOTE: I don’t get crazy with “counting” calories when I make this mid-morning mocha masterpiece, because – yes it has calories, BUT they are all delivering HIGH-POWERED elements my body needs for optimum performance and long term wellness…

This recipe is a prime example of fueling your body for fitness and ‘anti-aging’…

Before I wrap this one up – please take a second to share today’s sweet post by using the buttons of your choice below. I just added those today and would love to get them going – but I need your help :-)

Also – please share your thoughts, questions and/or comments about the ‘Unique Super-Power Fitness Coffee Recipe’ I’ve shared with you today. And let me know how you like this recipe after you’ve tried it for yourself.

Looking forward to hearing from you!

Your trainer for life,
Joey Atlas

Tuesday, December 16th 2014

5 Fitness Progress Photos with Hidden Messages In Them

Let me set the scene for you…

This past Sunday, Joe (JoJo Jr) says; “I’m about to go to the gym…”

…and I surprise him by replying; “Cool, I think I may come along with you and make a guest appearance.”

He says; “Sweet, let’s go…”

This is out of the ordinary, because I rarely go into a gym these days. See, most of the time I work out at home, on ‘The Atlas Unit’ – pictured here in the far left corner – (and then at the bottom of today’s post so you can get the full effect of the master-piece with all the attachments on.)

But it was the PERFECT opportunity for some quality father/son time. I remember the days I used to do this with my father – and still do, when we visit NY – or when my parents come to Florida.

So, I’ll make note here of “The Ripple Effect”… My father never pushed fitness on us. He simply ‘did it’. And I wanted to do it. Same for my brother and sister. We all do it now. And we’ve influenced our kids – their friends – our friends, etc… THE RIPPLE EFFECT.

So – to “the gym” we went…

posing 2 with Joe Joey Jr
44yo VS 18yo
posing with Joe Joey Jr
More Goofing Off

After a few fun posing shots – Joe took a few shots for this blog post…

bodyweight calf raise and deep stretch
Slow Body-weight Calf Raises & Deep Stretch

favorite ab and core exercise
One of My Favorite Ab/Core Exercises

IMPORTANT NOTE: even though I went to the gym – I still did my thing. Mostly body-weight training, ‘unconventional’ as compared to what most of the members & trainers are used to seeing there… ‘The Atlas Way’.. so, felt lots of eyeballs on me. A good sign… (The Ripple Effect).

So let’s talk about today’s title: Progress and Hidden Messages…

Topic #1: Progress

In theses photos we have 3 examples of progress:

A – My Personal Progress: I’m still maintaining my best levels of fitness & health via the strengthening of my mindset and all that goes into it. Still aiming higher – but with ‘balance’. Optimal Aging and Living to the Max is a daily practice – and state of mind based on values… NOT just something to say I’m interested in – or “Oh I eventually need to do that.”

Now is the time.

B – Joe’s Progress: He’s passed me in height – and he’s aiming to pass me in “fitness” (muscle). He’s come a long way in the last few years and has great potential with the drive to keep reaching for it. (My girls do too :-)

C – Stay tuned for an update on this one!

Topic #2: Hidden Messages

All-righty – let’s have some fun with this one…

I’ll share one – and then you can use the space below to share any you may have picked up on as you review today’s post.

Hidden Message #1: Yes, I’m not one to hit ‘the gym’ as I have everything I need for my physique and fitness at home. BUT, there’s something to be said for being flexible, for the sake of our relationships – and sharing quality time with the people in our lives.

That leads me to a hint for Hidden Message #2: Joe and I also used that ‘gym time’ to gather “intel” – to observe and glean insights into opportunities that exist in the fitness industry :-)

Have any thoughts, fun comments, awesome questions – or just want to take a try at one of the other hidden messages? I’d love to hear from you – so please post in the space below – that’s there for YOU.

Your trainer for life,
Joey Atlas