Tuesday, February 17th 2015

PART 2: Help Name My New Fitness Studios

Things are heating up…

Today I share with you a status update – and a request for YOUR input on a few more names I’ve brainstormed (and have reserved the .com’s just in case one of these becomes THE ‘winner’….

First the status update:

A – The general zone for location #1 has been chosen. Tomorrow I start contacting retail space brokers/agents to secure the ideal spot. (I’ll be planting seeds for locations #2 & 3 during this process).

B – Preliminary franchise roll-out plan is being mapped out. (this will kick in toward mid/end of 2016)

C – a few secrets that will have to wait until “the timing is right” to reveal :-)

And next is… My Sweet Request:

If you gave input on PART 1 last week – I thank you dearly – and would also love to hear what you think of the 4 new possibilities below…

Keep in mind that any of the names/ideas that came up last week could be come a sub-brand/program under the main brand… any one of them can become a ‘seasonal’ program – or even a home program that clients can follow on days when they can’t make it into the group training studio, etc…

REMEMBER: this is a BIG decision that will set the stage for a unique fitness studio concept that can become a world-wide brand and help many, MANY people in the process…

So, just know that YOU are helping me ‘shape’ the world here.. And I appreciate you taking the time to share your thoughts and feedback. :-)

So… Here are the 4 additional names:

NOTE – I already reserved the .com’s for all 4 just in case one becomes “the one”.

1 – Rapid Shape Fitness

2 – Rapid Sculpt Fitness

3 – Quick Shape Fitness

4 – Quick Sculpt Fitness

And here’s a quick slogan that just came to me:

“The Best You – for LIFE”

ok – your turn – let me know what you think below – even if you
still like one of the original ideas from PART 1.

Let me hear it. Just post below…

Your trainer for life,
Joey Atlas

PS – as a side note – and possible inspiration for you… I wanted to add something more to this post to simply say “THANK YOU” for being here – and adding your energy… So I started to search my files for a good photo – and I found these.. So, I share this personal “before and after” photo of me at around 24 years old to illustrate something VERY important, insightful and hopefully – helpful…

joey's before and after at 24 years old

Joey’s 3-month before and after at 24 years old

Yes – although a photo says a thousand words – the point I’m making is this: Life is long and we all face challenges, “up & downs” if you will… The photo on the left was me reaching a “low” and deciding it was time to turn things around, hence my personal before and after mission. You see the results of the work – 3 solid months worth.

I’m human. We all are.
But we still are meant to be our best – and bring the world our best. The obstacles and challenges come along to help us focus more, to push us even higher…

I’m almost 45 now. And had several more “ups & downs” in the last 20 years. But I’ve never given up, never threw in the towel…

I hope I inspire you to do the same. Never throw in the towel.

Life has lots to offer. Even when things look dark…

So, Get After It!!

Tuesday, February 10th 2015

Help Me Name My New Fitness Training Studio

YOU are about to help me change the world – for the better…

See, by the end of this year (maybe even by late Summer) I plan to open the first of many unique fitness training studios based on my methods.

If you’ve been with me long enough, you already know I used to have a 1-on-1 training studio that I had to close down due to feeling “100% burnt out”. That challenging experience is what fueled me to start creating dvds and online programs, back in 2006, to reach people all over the world…

The online journey has been incredibly amazing and rewarding.

To know I’m reaching and helping people in every country is simply awesome. I’d have never thought my top program would be translated into 5 other languages at this point – but it is!!

The last 9 years have been an opportunity to think, envision and create. And with that, I’ve come full circle – ready to open a local studio again – based on a unique fitness methodology – and with the big-picture intent to have MANY of these locations all around the world (think “fitness franchise”).

It’s early stages right now – but many things are in motion behind the scenes – and as things progress, I will share EVERYTHING with you – right up to opening day – and beyond (videos, photos, etc…)

So, this takes me to the original purpose of this email… I would LOVE your input in helping me name the fitness studio.

So far – here are the 5 names I have come up with (so far). The key to these names are:

a – they are unique (words made up by combining 2 or more other words)
b – they are available (I was able to secure the .com domains for them)
c – they are trademark-able
d – they possess “branding-power”

1 – SculptaBody Fitness

I derived that one from “sculpt the body”.

2 – JuveBody Fitness

This one came from the idea of “rejuvenating the body” and/or “restoring youth (juve), anti-aging, etc.”

3 – BodyLiit Fitness

This one is based on one of the key ingredients in my method of training, which is: “Low-Intensity Interval Training” = Liit (OPPOSITE of the controversial HIIT approach, which is NOT realistic, or even necessary, for most people)

4 – LiitBody Fitness

Just a reverse of the word order above. A subtle difference, but a good one to consider :-) The neat thing about this “Liit” word is that is spawns some VERY catchy fitness slogans, such as: “Did you get Liit today?” “Time to get Liit.”, etc…

5 – LiitFit (or Liit Fit)

An even “tighter” variation. Could be a real winner :-)

Which One Do YOU Like?

Let’s keep this simple. If you like one of the above names, just post your choice below AND please share WHY you prefer one over the others.

ALSO – if you have your own unique idea – PLEASE DO share it below as well. I’m open to hearing all ideas :-)

And please feel free to share any other thoughts, comments or questions below. You know I LOVE hearing from you… I’ll be back online later to interact and answer any questions posted.


Your trainer for life,
- Joey Atlas

Wednesday, January 7th 2015

Unique Super-Power Fitness Coffee Recipe

Today I share with you my latest recipe for an nutrient-dense, power-packed “coffee”, loaded with vitamins, minerals, phytonutrients, fiber, antioxidants, full-spectrum proteins, EFA’s and a host of other critical elements that are VITAL for “Living to the Max”…

The reason why this is my mid-morning “meal” is simple:

It helps me get MAXIMUM nutrition into my body, while keeping me “light” on my toes.

See, I no longer eat ‘heavy’ during the day…

But I make sure what I do take-in is HIGH quality – and that it’s enjoyable. This is all aimed at optimizing my fitness & performance on a short-term basis – but also making daily nutritional “investments” for my long-term health, longevity and quality of life.

Snapshot of My Fitness Espresso-Zone.

Keeping in mind I’m making this one for myself – let me know if you notice anything funny in this photo (post in the comment below if you’ve picked up on it :-)

Joey's Super-Power Fitness Coffee Recipe

Joey’s Super-Power Fitness Coffee Recipe

Joey’s Super-Power Fitness Coffee Recipe

1Organic Almond Milk (unsweetened preferred) <= that is the brand I use. I order it by the case. The price is great and you can't beat delivery to your door :-)

2Organic Coconut Sugar <= that is the brand I've been using but I plan to try this one next.

3Organic Cacao Powder

4 – 2-3 shots Organic Espresso <= pound for pound and sip for sip this is one of my all time favorites. (I buy whole-bean, as my machines do the grinding).

5Organic Stevia Powder <= again, pound for pound, dollar for dollar, this is one of my all time top picks

6Organic Super-Greens Powder

7Organic Plant-Based Protein Powder (Chocolate) …and this is the link to Vanilla for anyone who prefers this flavor.
(for those who may be sensitive to plant-based proteins – a good whey blend protein powder option is this one )

Here are the Action Steps to Make This Powerful Java Re-Juvenator

1 – Pour about 4oz almond milk into mug (first pre-heat/warm-up on stove if you wish)
2 – Add 1 TBsp of each: cacao, protein, greens, coconut sugar
3 – Add 1 Tsp of stevia
4 – Stir briskly then place under magical espresso maker
5 – pump out 2-3 shots of max-strength espresso directly into mug mixture above
6 – Stir until mixture is mixed right
7 – add a few more oz. of warmed almond milk to create desired volume & taste
8 – ENJOY……….

IMPORTANT NOTE: I don’t get crazy with “counting” calories when I make this mid-morning mocha masterpiece, because – yes it has calories, BUT they are all delivering HIGH-POWERED elements my body needs for optimum performance and long term wellness…

This recipe is a prime example of fueling your body for fitness and ‘anti-aging’…

Before I wrap this one up – please take a second to share today’s sweet post by using the buttons of your choice below. I just added those today and would love to get them going – but I need your help :-)

Also – please share your thoughts, questions and/or comments about the ‘Unique Super-Power Fitness Coffee Recipe’ I’ve shared with you today. And let me know how you like this recipe after you’ve tried it for yourself.

Looking forward to hearing from you!

Your trainer for life,
Joey Atlas

Tuesday, December 16th 2014

5 Fitness Progress Photos with Hidden Messages In Them

Let me set the scene for you…

This past Sunday, Joe (JoJo Jr) says; “I’m about to go to the gym…”

…and I surprise him by replying; “Cool, I think I may come along with you and make a guest appearance.”

He says; “Sweet, let’s go…”

This is out of the ordinary, because I rarely go into a gym these days. See, most of the time I work out at home, on ‘The Atlas Unit’ – pictured here in the far left corner – (and then at the bottom of today’s post so you can get the full effect of the master-piece with all the attachments on.)

But it was the PERFECT opportunity for some quality father/son time. I remember the days I used to do this with my father – and still do, when we visit NY – or when my parents come to Florida.

So, I’ll make note here of “The Ripple Effect”… My father never pushed fitness on us. He simply ‘did it’. And I wanted to do it. Same for my brother and sister. We all do it now. And we’ve influenced our kids – their friends – our friends, etc… THE RIPPLE EFFECT.

So – to “the gym” we went…

posing 2 with Joe Joey Jr
44yo VS 18yo
posing with Joe Joey Jr
More Goofing Off

After a few fun posing shots – Joe took a few shots for this blog post…

bodyweight calf raise and deep stretch
Slow Body-weight Calf Raises & Deep Stretch

favorite ab and core exercise
One of My Favorite Ab/Core Exercises

IMPORTANT NOTE: even though I went to the gym – I still did my thing. Mostly body-weight training, ‘unconventional’ as compared to what most of the members & trainers are used to seeing there… ‘The Atlas Way’.. so, felt lots of eyeballs on me. A good sign… (The Ripple Effect).

So let’s talk about today’s title: Progress and Hidden Messages…

Topic #1: Progress

In theses photos we have 3 examples of progress:

A – My Personal Progress: I’m still maintaining my best levels of fitness & health via the strengthening of my mindset and all that goes into it. Still aiming higher – but with ‘balance’. Optimal Aging and Living to the Max is a daily practice – and state of mind based on values… NOT just something to say I’m interested in – or “Oh I eventually need to do that.”

Now is the time.

B – Joe’s Progress: He’s passed me in height – and he’s aiming to pass me in “fitness” (muscle). He’s come a long way in the last few years and has great potential with the drive to keep reaching for it. (My girls do too :-)

C – Stay tuned for an update on this one!

Topic #2: Hidden Messages

All-righty – let’s have some fun with this one…

I’ll share one – and then you can use the space below to share any you may have picked up on as you review today’s post.

Hidden Message #1: Yes, I’m not one to hit ‘the gym’ as I have everything I need for my physique and fitness at home. BUT, there’s something to be said for being flexible, for the sake of our relationships – and sharing quality time with the people in our lives.

That leads me to a hint for Hidden Message #2: Joe and I also used that ‘gym time’ to gather “intel” – to observe and glean insights into opportunities that exist in the fitness industry :-)

Have any thoughts, fun comments, awesome questions – or just want to take a try at one of the other hidden messages? I’d love to hear from you – so please post in the space below – that’s there for YOU.

Your trainer for life,
Joey Atlas

Friday, November 28th 2014

How to Master Your Fitness – and Your Life

I’ve been promising this post for a while… And it’s finally ready for you.

If you’ve been around here a while, then you already know why I’m covering this topic today. BUT, if you’re new to ‘AtlasVille’ – then you might be wondering…

So, some helpful perspective for you:

There’s more to fitness than just “exercise and nutrition”… It’s is more about YOUR LIFE – as a whole. So, while I sometimes share great training videos and recipes here – THE REAL power is shared via the more “abstract” lessons on this blog.

One of the easiest ways to do this is by featuring some of the good-old-fashioned books I’ve read/am reading – and highlight some of the powerful insights and lessons from these great works. Below are two of them.

I’ve already read the one on the left, “Mastery” – by George Leonard (130 reviews/4.5 stars avg)- and most of the rest of this post will focus on that one.

I’m currently reading the one on the right, “Mastery” – by Robert Greene (393 reviews/4.5 stars avg)- and will write a future post featuring some of the gold contained in that one.

mastery books for self development
2 Books On Mastery – Both Worth Reading

Why read 2 books on the same subject – with the same title?

Simple – because both cover the subject in their own unique way. One is a shorter, more simplified read – while the other is much longer – much deeper – more detailed. That’s just one of the ways they differ…

Ok – now for some of the gold nuggets from George Leonard’s version of Mastery…

As I read (this has become a POWERFUL habit) I keep a pen or highlighter handy, and I highlight anything worth reading again (and again) in the future (one of the secrets of ‘mastery’ :-). I rarely read a book only once. I usually read with the intent to use each book as a reference guide in the future.

So, these golden nuggets are some of the pieces I’ve highlighted as my own reference material. Thoughts and perspectives worth practicing – and sharing for the benefit of others who also want to fuel their own evolution and personal development…

Some of these will only make complete sense when you read the book – and can then put the piece into context. Still I share what I will here to at least pique your interest in wanting to dig deeper and read each book yourself – to get the full and complete benefit – consumed and translated by your own mind… for application to your own, unique world.

Here we go…

1 – Mastery Note on Relationships (the ‘non-mastery’ way of the Dabbler)

“In love relationships (perhaps an unexpected place to look for signs of mastery, but a good one), the “Dabbler” specializes in honeymoons. He revels in seduction and surrender, the telling of life stories, the display of love’s tricks and trappings” the ego on parade.

When the initial ardor starts to cool, he starts looking around. To stay in the path of mastery (of relationship) would mean changing himself. How much easier it is to jump into another bed and start the process all over again. The Dabbler might think of himslef as an adventurer, a connoisseur of novelty, but he’s probably closer to what Carl Jung calls the puer aeternus, the eternal kid.

Though partners change, he (or she) stays just the same.”

2 – Negative & Positive Both Required for Mastery

“Generally, denial of truth inhibits energy, while realistic acknowledgement of the truth releases it.

Even serious blows in life can give you extra energy by knocking you off dead center, shaking you out of your lethargy–but NOT if you deny the blows are real. Acknowledging the negative simply means facing the truth of it – and moving on.

Once you’ve dealt with the negative, you’re free to concentrate on the best in yourself.” (The focus can then shift to positive progress.)

3 – No Excuses, and Here’s Why

“Whatever your age, your upbringing, or your education, what you’re made of is mostly unused potential. It is your evolutionary destiny to use what is unused, to learn and keep on learning for as long as you live. To choose this destiny, to walk the path of mastery, isn’t always easy, but it is the ultimate human adventure…”

I have many more dog-eared pages and highlights in this book. But, those 3 small excerpts should give you something of value all by themselves – and spark some interest in “wanting more”. More for yourself – and your life.

Have any comments, questions or thoughts about this post? Or just want to say thanks? Please do so below – I’d love to hear from you. Seriously…

Your trainer for life,
Joey Atlas